Sunday, April 30, 2017

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Pachter: Sony’s Latest Forecast Suggests PS4 Price Cut Incoming

The PlayStation 4 is firing on all cylinders, and its sales over the last quarter have been nothing short of stunning. It makes sense, too, given just how wonderful a quarter the system has had with so many high profile new releases.


But it looks like Sony has no plans of letting the PS4 slow down, either. They have forecast 18 million units sold for the next one year, which is a crazy amount by any estimation. We decided to ask Michael Pachter, analyst at Wedbush Securities, if Sony can achieve this target, and if the PS4 may be on par to match or even exceed the PS2 at its present trajectory.

“I don’t think it will outsell the PS2, mostly because the competition from Xbox and Switch will soak up too much of the addressable market,” he said. ” Yes, if they price the PS4 correctly, they can sell another 18 million, and I think the forecast suggests that there is a price cut coming.”

Given that the Scorpio is launching later this year, Switch’s phenomenal success, and that Sony will likely be dropping the price of the PS4 Pro and PS4 in response to that, I can’t say I find myself disagreeing with Pachter here.

Source: Rheena.com

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